Fluttermoth
Cult of Jari
- Joined
- Feb 5, 2008
- Messages
- 1,358
Not sure if this is the right forum for this; couldn't find anything in a search
I've just read Lyall Watson's 'Omnivore; the Role of Food in Human Evolution' (fascinating little book BTW; I'd highly recommend it if you can dig up a copy) and it mentions the 'food doesn't sell in blue packaging' theory.
I remember hearing this years and years ago and being delighted to find it was true; sugar was the only exception, and apparently make-up didn't sell in brown.
But it seems it's not true anymore! I've just had a quick glance round my kitchen and found all these things in blue packaging; bread, milk, semolina, tinned mandarins, yoghurts, cream, frozen burgers and sausages, pasta, pasta sauce, pickled gherkins, jelly, breakfast cereal, squash, root beer and chocolate.
I find advertising/packaging a fascinating subject and wondered if anyone knew when/how/why we've changed from disliking food packaged in blue to not minding it.
I don't buy make-up so can anyone confirm that that part is still true or not?
I've just read Lyall Watson's 'Omnivore; the Role of Food in Human Evolution' (fascinating little book BTW; I'd highly recommend it if you can dig up a copy) and it mentions the 'food doesn't sell in blue packaging' theory.
I remember hearing this years and years ago and being delighted to find it was true; sugar was the only exception, and apparently make-up didn't sell in brown.
But it seems it's not true anymore! I've just had a quick glance round my kitchen and found all these things in blue packaging; bread, milk, semolina, tinned mandarins, yoghurts, cream, frozen burgers and sausages, pasta, pasta sauce, pickled gherkins, jelly, breakfast cereal, squash, root beer and chocolate.
I find advertising/packaging a fascinating subject and wondered if anyone knew when/how/why we've changed from disliking food packaged in blue to not minding it.
I don't buy make-up so can anyone confirm that that part is still true or not?