Bad fad.
Such a lazy rehashing of so many late 20th century "scary" shortcuts. Ooooh, clowns are scary, oooh, Edwardian dolls are scary. Ooooh, any slow music box or harpsichord tune is scary. Oooohh, articulate wide-eyed children, or worse, gangs with twins, are building on the fine work of "Village of the "Damned." But poorly.
Perhaps this was all tingly in the late 60's, but even the theramin waltzes in an old "Midsommer. . . " rerun are more fun than these fads.
Unseen ghosts are scary. Seen ghosts are scary. Abandoned piles and ruins and even extant Art Deco institutions with manifestations are scary. Manors, ruined or not, with screaming skulls are scary. Moans in a wood are scary. Pale hitchhikers are real. Trains and planes and cars sighted on anniversaries are scary.
sigh Guess I'm sort of a fundamentalist when it comes to scares. It's nearly Hallowe'en