Anecdote alert:
My father watches the news on television once a day and looks in on Facebook in the morning (to get his blood pressure up and check in on his local community association). Another relative of mine in the same locale, similarly reads the local rag and catches up with the morning and evening news only, but both have a very hazy and imprecise picture of the current trend of the virus in their area. More than once now, I've received a message from each on the same day, one telling me with relief that local cases are falling and another with concern that they're on the rise.
Similarly, their mental sketch of the national picture is hopeless--and it really doesn't help that Scotland and Wales are using different terms and categorisations. The piecemeal reporting of the deaths long after they have occurred has also given them a very misleading impression.
Perversely, their knowledge of the situation with the actual virus itself, the vaccines and the treatments, is completely accurate, but if they are in any way typical (and I'd say they're pretty average middle-middle/upper-middle class older people), then there must be some signifcant flaws in the government's communication strategy.
Data informs risk assessment. If you don't get clear facts to the people, they will make poor decisions.
note: i don't care what colour rosette the governent are currently wearing.