maximus otter
Recovering policeman
- Joined
- Aug 9, 2001
- Messages
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A snack manufacturer is to broadcast an advert into space.
The manufacturers believe that the broadcast to extraterrestrials offers "a snapshot of life on Earth to anyone 'out there'."
But aliens may be led to conclude our pale blue dot is devoid of intelligent life: the 30 second video clip shows a tribe of Doritos escaping from a pack and sacrificing one of their own to the "God of Salsa", when there are no humans around.
For broadcasting the advert, encoded as ones and zeros that clever aliens should be able to figure out, Doritos will make a donation to astronomers and academics from Leicester University and Eiscat (The European Incoherent SCATter Scientific Association).
The space-bound ad will broadcast on Friday 13 June from a radar from the Eiscat Space Centre in Svalbard, Norway, which is normally used to study the atmosphere and northern lights.
EISCAT Director, Prof Tony van Eyken, who will oversee the transmission, says: "The signal is directed at a solar system just 42 light years away from Earth, in the 'Ursa Major' or Great Bear Constellation. Its star is very similar to our Sun and hosts a habitable zone that could harbour small life supporting planets similar to ours."
Although each and every television advert already broadcast has leaked into the heavens, the caper marks the first time one has been aimed at an other worldly market.
http://www.telegraph.co.uk/news/newstop ... liens.html
maximus otter
The manufacturers believe that the broadcast to extraterrestrials offers "a snapshot of life on Earth to anyone 'out there'."
But aliens may be led to conclude our pale blue dot is devoid of intelligent life: the 30 second video clip shows a tribe of Doritos escaping from a pack and sacrificing one of their own to the "God of Salsa", when there are no humans around.
For broadcasting the advert, encoded as ones and zeros that clever aliens should be able to figure out, Doritos will make a donation to astronomers and academics from Leicester University and Eiscat (The European Incoherent SCATter Scientific Association).
The space-bound ad will broadcast on Friday 13 June from a radar from the Eiscat Space Centre in Svalbard, Norway, which is normally used to study the atmosphere and northern lights.
EISCAT Director, Prof Tony van Eyken, who will oversee the transmission, says: "The signal is directed at a solar system just 42 light years away from Earth, in the 'Ursa Major' or Great Bear Constellation. Its star is very similar to our Sun and hosts a habitable zone that could harbour small life supporting planets similar to ours."
Although each and every television advert already broadcast has leaked into the heavens, the caper marks the first time one has been aimed at an other worldly market.
http://www.telegraph.co.uk/news/newstop ... liens.html
maximus otter