Why would I dress like a Rockette when I could look like a space age Rocket-Maid?!?
How could we carry a loaded tray down a swaying aisle in those heels?!?
Braniff International was the airline that went bonkers on cool graphics, designer uniforms, and colorful planes. Their radical re-imagining of the air travel experience was a branding coup that served them well for a decade or so. For example, see: