Stealth Marketing Through Memes

Ogdred Weary

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I bought a KitKat and it told me to murder 14 people. And buy more KitKats.

I haven't got to the second bit yet.
 

Ascalon

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This is undoubtedly the case.

From ads made by big companies that were never meant for mass broadcast (the VW "bollocks" series) to subtle placements (TikTok is a rich source of this) in popular content, many companies use clandestine and obfuscated techniques to sell you shit.

The obvious attraction of a meme for its deep penetrative ability must a be a constant source of study.

The thing is, I have seen various efforts by various companies, from advertisers and vendors to think tanks and academia, to determine the formula for making something go viral - they rarely work.

Just look at the current sea shanty vibe - what does the wellerman meme mean?

Are they trying to sell us sugar, tea or rum? Or something more subtle?
 

PeteS

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Advertising, whether stealthy or not, is totally wasted on me. Ad Blocker on the current lap top shows 500,146 blocked adverts - shows how hard advertisers try.
 
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