The Matchbox Pattern Trick

GNC

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Can't find a mention of this one: a matchbox company in the 20th Century found sales were going down, so devised a sneaky way to get them going back up again. They printed the same pattern on the top and bottom of the matchbox, so that the buyer would open them the wrong way around some of the time, and the matches would fall out onto the floor or ground, thereby necessitating the purchase of more. This worked out for the company.

Any truth to that? The problem as far as I can see would be: what's to stop the buyer from picking the dropped matches up? Unless they went in a puddle, perhaps.
 

escargot

Disciple of Marduk
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That's a new one on me.

Have seen the dropped matches prank played though. Smokers used to REALLY hate it. :rollingw:
 

Bad Bungle

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New one on me too.
I was little when I heard the one about a man approaching the Swan Vesta match company with an idea to save them a million pounds a year and he only wanted £100,000 for it. I do remember there used to be a sandpaper strike on both sides of the box, but then there was a strike only on one side and cardboard strip on the other.
 
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