The trouble with all of this, at least so far as I can see, is that you have what appears to be a biotech company which is making fairly grand claims that aren't being backed up by peer reviewed publications. Obviously there'll be areas of their research which they need to protect, and that's fair enough, but something more than press releases is probably long overdue.
They have a web page describing the animal they imply they're attempting to ressurect (I won't use de-extinct, because often that isn't what's being described), which has obviously been prepared without any specialist input. Believe me, there are some real clangers in there. That in itself isn't too unusual, there's often a major disconnect between specialist and the person who writes the web page, but given their obvious need to communicate their aims to the public, and the fact that to those in the know there's no evidence yet of an understanding of the animal or the threats which it faced is concerning.
I think the question many of us are left with is how real is all of this and why are they trying to do it? Are they really going to release the world's most expensive organism into an area where 700,000 animals were officially culled last year? Really? Come on.
I do occasionally get interviewed about this for a historical perspective and I asked one of the journalists what they thought about that question and their reply was that essentially they're very rich geeks and if they weren't doing this they'd be trying to land on Pluto ir something equally whacky. I can't say whether that's a fair description or not but, all in all I can't say the whole thing is convincing a lot of the people I've spoken too.