A
Anonymous
Guest
Public opinion is like a big, stupid yet dangerous animal. Normally docile and controllable, it won't attack as long as you throw it the occasional bone and keep it happy.
One of the proverbial bones is something quite insidious and used through the mass media, that of changing terminologies in order to make things sound better than they really are. It's a marketing ploy.
The article in FT176's Konspiracy Korner looks at the use of "conspiracy theorist" which is seen by many to be a disparaging label, though I recently learned to my cost that some folk on this MB wear it as a badge of honour. The other term used was "revisionist historian" used to describe people of an anti-war stance in Iraq, implying they are on a par with those who deny the Jewish holocaust.
My favourite current example is Global Warming. Global Warming is not something you hear about much these days. That's because it's evolved. It's not Global Warming any more, it's "Climate Change". "Climate Change" is a lot fluffier and more benign than "Global Warming" which implies a worldwide unstoppable phenomenon. "Climate Change" is, on the other hand, sounding a bit more natural, as if it's something that's neither positive or negative, like it's supposed to happen.
Can you think of any other examples of surreptitious spin used to water-down mass media events or concepts?
One of the proverbial bones is something quite insidious and used through the mass media, that of changing terminologies in order to make things sound better than they really are. It's a marketing ploy.
The article in FT176's Konspiracy Korner looks at the use of "conspiracy theorist" which is seen by many to be a disparaging label, though I recently learned to my cost that some folk on this MB wear it as a badge of honour. The other term used was "revisionist historian" used to describe people of an anti-war stance in Iraq, implying they are on a par with those who deny the Jewish holocaust.
My favourite current example is Global Warming. Global Warming is not something you hear about much these days. That's because it's evolved. It's not Global Warming any more, it's "Climate Change". "Climate Change" is a lot fluffier and more benign than "Global Warming" which implies a worldwide unstoppable phenomenon. "Climate Change" is, on the other hand, sounding a bit more natural, as if it's something that's neither positive or negative, like it's supposed to happen.
Can you think of any other examples of surreptitious spin used to water-down mass media events or concepts?