It seems to be sigilisation by another name, sometimes without the sigils (!).
Basically, in its simplest terms, you formulate your sentence of desire and announce it 'to the universe', forget about it and voila, wish granted.
Some people seem to be saying it is sufficient to write down and read out the 'wish', mindful of the fact you are making a request of the numinous, some use symbols etc (which basically is the same as the concept of sigils) and some websites even seem to have 'order forms' as if for online purchasing.
You could probably do worse than look at the various sigil threads for a discussion of the possible mechanisms, criticisms and methods because as far as I can tell it's just the same thing with a new new age name.
(So I'd stick it in esoterica possibly?)
/edit/ is this supposed to be why Noel Edmonds had stuff drawn on his hand on that new TV thing he does? I remember someone asking me about that, but I've never seen the show (thankfully).
