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Dagobert Steinitz & the Three Urns

This seems fishy. There is no Isidore or Isadore University in Connecticutt. A google also yeilds nothing on any Dagobert Steinitz. The referenced web site is quite interesting but seems to be unique on its subject. Perhaps this is some hoax or marketing ploy for a movie or book.
 
i thought there was something weird about it all, but not being a puzzle freak thought there may be something to it.
 
Update for closure ...

The whole Dagobert Steinitz thing was a viral marketing campaign for Sharp's new Aquos televisions.

This October 2004 Adweek article explains ...

Tall Tales
Before he died under mysterious circumstances in a crumbling chateau in France last year, anthropologist Dagobert Steinitz, according to legend, hid three urns somewhere around the world, and left a set of cryptic clues as to their whereabouts. When an expert puzzler, Peter Lindman, found one of the urns—which contained $1 million—earlier this year, the hunt for the other two intensified. This Friday, three TV commercials will air that show three different perspectives on a critical moment in the developing search—a car crashing into a swimming pool—as three puzzlers pull ruses on one another other while competing to find the missing treasure.

This feature-film-worthy, action-filled plot anchors a new global ad campaign by Wieden + Kennedy, New York, for Sharp’s new liquid-crystal Aquos TV. ...
Click to expand...

FULL STORY: https://www.adweek.com/brand-marketing/tall-tales-75375/
 
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