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Remember that trailer for a film called Lucky Star?

J

Justin_Anstey

Gone But Not Forgotten
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Jul 30, 2001
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I just found this out.:

http://film.guardian.co.uk/features/featurepages/0,4120,752100,00.html
Wheels within wheels

The trailer for Benicio Del Toro's latest film has a twist: there is no film. Danny Leigh on how Mercedes pulled the wool over our eyes

For fans of Benicio Del Toro or of director Michael Mann, a visit to the cinema this weekend will have proved a tantalising experience. There, among the trailers, they might have found a sneak preview of Lucky Star, a peppy-looking thriller made with the same stylised flourish Mann brought to Heat, The Insider and Ali, starring the professionally addled Del Toro as a master gambler cleaning up at both casino and stock market. His judgment, we learn, is faultless, his wagers blessed with luck remarkable enough to attract the suspicions of various murky government agents, who duly hound him into leaving town in a gleaming silver convertible. But where is he going? What destiny awaits him? Fade to black. Coming Soon.

Except, in all probability, it won't be, because, while Lucky Star may have the frantic, elliptical form of a trailer, and while it may boast a movie-star male lead and Mann's sheeny (if uncredited) direction, there is no film to actually promote here. Rather, Lucky Star is an advert, its remit not to entertain but to persuade us of the virtues of the new Mercedes SL, the open-top sports car in which Del Toro is glimpsed absconding...
Click to expand...

I was about to state that I thought it was a failure as an advert because it didn't make it clear what the actual product was, but then realised I've now spent more time thinking about it than probably any other. :eek!!!!:

And now you have too. :D

Clever sods. :cross eye :
 
I've seen this a couple of times; I guessed it must be an advert because the apparent male lead just didn't look teen-friendly enough to have got the part in a real film of this ilk.
Shallow, but a sure giveaway.
 
I think Oscar winner Benicio Del Toro (Best Supporting Actor for 'Traffic') is in a position to star in such a film.
 
I just don't think he'd get the part while the likes of Matt Damon live and breathe.
 
I read that Michael mann was so taken with the idea in the advert that he is now contemplating actually making the movie. So, if he did that, what would they use as a trailer? :D
 
dead flag said:
I've seen this a couple of times; I guessed it must be an advert because the apparent male lead just didn't look teen-friendly enough to have got the part in a real film of this ilk.
Shallow, but a sure giveaway.
Click to expand...

Benicio Del Toro also starred in The Way of the Gun with none other than Ryan Philippe an actor who despite his considerable talent is rather quite popular with the teen audience.
Although that particular movie didn't do so well at the box office it is considered to be a very good film.
 
Your observation about the box office only supports my contention.
 
Not really seeing as it had a star who appeals to a teen audience and a star who appeals to an audience with taste so by your theory it should have broken all records...
 
Wasn't Benicio Del Toro also in Snatch' as a diamond thief? I know he was in 'License to Kill' as Dario & 'Big Top Pee-Wee' as a dogfaced oy of all things :D:D:D:D
 
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