A lot of people write off Transformers as just a gimmick to sell a toy, as they write off so many such cartoons, with generalised cynicism of the 'one size fits all variety'.
I personally think that is a gross generalization, in this case. What the long running Transformers series did, which many other cartoons tied to products did not, was to take a very simplistic product and actually shape a mythos and a storyline around it - which compared to a lot of the toy lines which have tried to ride on its coat tails, by following a similar principle, reads like Shakespeare in comparison.
Before the series really began, let's be honest, the toys weren't even that great. They had a concept, but it was a loose one. Buy this robot, it transforms into a vehicle, or household object. If you rub your finger on this heat sensitive sticker you'll find out if it's good guy or a bad guy.
But that's pretty much as complex as it got. They were cheap to make, cheap to knock off if you could get hold of a mould, and never designed to be much bigger than that. In fact several early Transformers as they were packaged up, had been seen in other toy lines before - simply painted up or labelled up differently.
The cartoon changed all that. When it took off, each toy was given a personality, a character role, and purpose. In fact within a couple of years, those shoddily made early toys were being remade, newly restyled to look more like their cartoon counterparts.
The story of the cartoons, and subsequently the movie, and whole second generation of cartoon series which followed it, while not exactly groundbreaking, was at least thought through.
Two races of robots, fighting on a distant planet, one warlike, and deceitful the other peaceful, but weaker for war due to having some concept of moral fibre and compassion.
The 'Good guys' are losing the war, and find themselves fleeing their home planet, in order to survive. But even after leaving they are chased by the leader of the 'bad guys' who wants to finally snub out the whole race, and never suffer them again. His attempt to do so forces both sides into crash-landing on Earth.
Obviously realising that on a planet full of organic life forms they stick out like a spare prick at an orgy, both sides go into hiding, and adapt to their surroundings, shape-shifting into native vehicles, and objects to fit in.
And here, on an alien planet, the war continues, as before. The good guys try not to let the natives get involved, while they try to figure out a way of getting their ship up and running, in order to get back home. And the bad guys realise that they can take their time snubbing out their opposites, while they take advantages of the Earths natural resources to create potent fuel, which can be used and sold back on their homeworld.
Sure, it's not exactly the Odyssey, but the Transformers story certainly wasn't bad, and grew and expanded by the time they got their own movie, which in turn wasn't that bad either.
There's plenty raw material to make a half decent movie out of this.
Sadly, when you see Movie Turkey Puppeteer Michael Bay's name lit up just as big as the Movie Title on the trailer, it wouldn't be wrong to assume this may not come out as well as it could.
A certain song from Team America World Police echoes at the back of my mind...