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http://press.namct.com/content/view/932/2/
Wednesday, 04 May 2005
The Essence of Kabbalah Unites with the Wisdom of Yoga in First-Ever Fitness DVD Titles
WOODLAND HILLS, CA, (NAMC) - With the trend of today's celebrities, including Madonna, Demi Moore and Ashton Kutcher, embracing the practice of Kabbalah and the timeless techniques of yoga, Americans welcome the mixture of inspirations. Gracing the covers of magazines and inspiring beauty and home decor, Kabbalah is impacting all areas of consumers' lives. TRU Company, a leading publisher and distributor of home entertainment DVD and VHS titles, is releasing a first-ever, 2-title DVD series: "KABBALAH YOGA(TM): Ambitious Beginners" and "Attainable Advanced" from fitness producer Kevin Weaver -- Kabbalah asks why; yoga shows you how. For the first time ever, these challenging workouts connect the ageless practice of yoga with the fundamentals of The Kabbalah, the ancient Judaic wisdom, and are available May 31, 2005, in national retailer outlets.
"`KABBALAH YOGA' offers an added dimension to the traditional yoga workout by stimulating the spirit and the body," said Charmaine Klohe, Partner in TRU Company. "We have received an overwhelming, enthusiastic response from the retail community to these new titles, and we believe the consumer will be inspired and challenged to push themselves in each workout."
Kabbalah means "to receive," and in these energizing and strengthening workouts, users are challenged to resist the negative and focus on becoming one with spirit and body. Choreographed and co-produced by yoga teacher and Kabbalist Carla Berkowitz, "KABBALAH YOGA" offers the benefits of yoga's proven techniques combined with the basic tenets of the Kabbalah, which are mentioned and incorporated into the poses. The traditional poses are designed to help the user become a better version of oneself, inside and out. The renewing and restorative messages of The Kabbalah are highlighted throughout each DVD.
"KABBALAH YOGA: Attainable Advanced" (SRP: $19.98, 60 minutes) includes an advanced version of the program for those who have yoga experience and want to continue to the next level. Demonstrated by instructor Ariella, "Attainable Advanced" provides the user with a more sophisticated yoga routine that incorporates the essential teachings of The Kabbalah. Featuring invigorating music from leading musician and Kabbalist Jai Uttal, the "Advanced Attainable" workout offers an 11-section first course explaining to the beginner what Kabbalah is and how it is currently helping millions of people of every religion, and a special bonus of a series of 6 additional Asanas by Ariella for the more advanced practitioner.
"KABBALAH YOGA: Ambitious Beginners" (SRP: $19.98, 60 minutes) features a modified version of the program for those who have no yoga experience and want to begin with the basics. Providing a basic yoga routine with traditional poses, "Ambitious Beginners" also gives the user an 11-section first course explaining to the beginner what Kabbalah is and how it is currently helping millions of people of every religion, and a special bonus of a series of 6 additional Asanas by Ariella for the more advanced practitioner.
Both "Ambitious Beginners" and "Attainable Advanced" are available in English and Spanish, and can be purchased at Target, Amazon, Barnes and Noble.com, Best Buy and more. For more information, please visit www.kabbalahyoga.com.
Producer Kevin Weaver's credentials include more than 75 fitness productions. Weaver has worked with countless fitness celebrities, including Denise Austin, Donna Richardson and many others, and his productions regularly appear on the videoscan fitness charts. Weaver said: "The initial response to `KABBALAH YOGA' has been overwhelming. The public's curiosity is at an all time high as both celebrities and the general public are discovering the secrets and benefits of the Kabbalah."
Established in 2002, TRU Company, a publisher and distributor of home entertainment products, specializes in providing high-quality DVD products spanning numerous genres. TRU's Fitness Division boasts several product lines, including "The Total Circuit Training Series," the ever-popular "Basic Series" and the soon-to-be-released "KABBALAH YOGA" series. TRU focuses on providing superior fitness content to consumers everywhere in over 25,000 retail storefronts across the United States and Canada.
Contact:
M. Craig & Associates
Sheryl Craig or Donald Wilson, 310-899-2900
Jennifer Craig, 212-410-0842
http://press.namct.com/content/view/932/2/