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http://www.guardian.co.uk/business/story/0,3604,1409738,00.html
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Chaos at Ikea opening
Press Association
Thursday February 10, 2005
Would-be bargain-hunters were crushed and suffered heat exhaustion last night as a crowd of thousands flocked to the opening of a new Ikea superstore. A man was stabbed in a separate incident nearby.
The north London furniture store was forced to close shortly after its midnight opening. Up to 6,000 people had flocked to the store, which was touting cut-price offers including a three-seater leather sofa for £45 until 3am and a double bed frame for £30 between 3am and 8am. Cars were abandoned on the roadside as bargain hunters tried to reach the store in time to secure bargains.
The new outlet in Edmonton, the biggest Ikea in England, was due to trade for a full 24 hours, but shut up shop within around half an hour after the "unforeseen volume of customers".
A spokeswoman said the decision to close was taken for the safety of customers and staff, and the store would remain shut until further notice.
Assistant Divisional Officer William Bird, of the London Fire Service, said: "It was extraordinary and to a certain extent unexpected.
"I have certainly not attended anything like this before."
Cars abandoned on main roads around the store had caused "severe congestion", he told BBC Radio 4's Today programme.
"That is part of the problem, but also that people were really trying to get into the store caused enormous problems," Mr Bird said.
"There were crush injuries and people suffering from shock from the pushing and shoving."
A London Ambulance Service spokesman said today that nine ambulances, one rapid response car, four officers and an emergency control vehicle were sent to the scene, following reports of crushing outside the store.
He added: "Six adult patients were treated and taken to hospital, three each to North Middlesex and Whipps Cross hospitals.
"Of these, one man had been stabbed and another patient was experiencing chest pains.
A spokeswoman for Scotland Yard confirmed a man in his 20s was stabbed in the area - not the store - at about 1.30am today.
She added: "His condition is described as stable, and not thought to be life-threatening."
She said earlier many people had abandoned their vehicles in the middle of the A406 (North Circular) and made their way to the store on foot, causing severe traffic difficulties.
In a statement this morning, an Ikea spokeswoman said the company was "deeply shocked, upset and concerned" at what had happened.
She said: "In the planning process prior to the launch of the new store Ikea Edmonton had direct liaison with the police and Enfield council.
"On the evening traffic management, crowd control and the emergency services were in place.
"However at 00.01am, the official time of opening, people outside of the controlled queue surged forward, causing a crush at the entrance to the store."
She said police had confirmed a number of injuries, with the stabbing occurring "off Ikea premises" in a separate incident.
She added: "Ikea are deeply shocked, upset and concerned at what occurred. Ikea take the safety and security of its customers and employees very seriously at all times.
http://www.guardian.co.uk/business/story/0,3604,1409738,00.html
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