The average cyclist probably has far more 'resistance' when they are asked to produce the extra 300 watts!Indeed.
To return to slagging off lazy journos:
That's actually quite a good analogy: 28 cyclists' power output = one electric kettle!
Unfortunately it's not true: Guy showed his kettle drawing 2800 watts so that rates the cyclists at 100 watts each. 100 watts is the rule of thumb output for a man (probably a young man) at rest. That average cyclist must be able to put out at least 300w for short periods.