I'm never sure what the term "woo" is supposed to mean, but obviously the main aim of a TV company filming a reality series is to make money, and to do that they take short cuts and brief summaries from Travis or other team members rather than long formal analyses. The basic thread is followed but without, maybe, the kind of long analyses of evidence that you are hoping for. On the whole I don't have the problem that you seem to have; certainly by the 2nd series the main threads of the investigation became clear: (1) Scanning the ranch using GPR and other technologies, (2) recording and measuring spikes of radiation and EM signals; (3) Starting active digging in key locations such as near H2 and the triangle area; (4) trying a variety of methods to reach and scan the anomaly a mile above the triangle; (3) Other more exotic or experimental methods such as introducing new animals into the ranch, seeing the effects of an ancient prayer recital, noting the nearby presence of ancient sites with interesting pictographs, investigating experiences in nearby communities, locating and interviewing witnesses to previous activity on the ranch, rebroadcasting some of the strange signals received from the anomaly and apparently stimulating UAP activity, trying to use powerful lasers to probe anomalies. Personally, the effects of attempts to reach the anomaly using manned planes, rockets, and a helicopter resulted, in my view, in some of the most extraordinary findings. The ranch, or rather the anomaly, seems to be able to distort time and physical dimensions when any manned effort is made to reach it. This is interesting, because if it, whatever It is, wanted to, it could disable and destroy manned aircraft as easily as it does unmanned rockets. It suggests that maybe it is not extremely hostile and that maybe the scary phenomena are a way of driving off investigators rather than signs of something "evil" going on.
Incidentally, although it is full of complex intelligence community jargon, the book by Lacatski et al is a must-read for anyone seriously interested in the whole question of UAPs, their investigation, and the response of US officialdom. It seems beyond doubt that the TicTac sightings and the ranch, and the fact that the phenomena were able to spread to many members of the intel community and their families like a contagion, were the key factors in driving a dramatic change in official attitudes to these phenomena. The amount of money spent so far on the investigations is in the millions already, a staggering turn-around in attitudes. Pity that people had to be seriously hurt and traumatised to bring this about.