Topical Words:
Nurdle
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A pending court case between Colgate and Glaxo has reminded me of
this invaluable word, whose wide circulation and range of senses is
a wonder, even more so because it rarely features in dictionaries.
Some know it best as a term in cricket, for a tap by the batsman
that pushes the ball into a space among the fielders in order to
take a quick single ("One of our habitual opponents was captained
by a man who could, and often did, nurdle the ball down to fine
leg", noted The Times in January this year). It's also a term in
tiddlywinks for playing a wink so close to the pot that it's almost
impossible for your opponent to pot it ("To escape from a nurdle
you need a university degree, an agile wrist and a zany sense of
humor", the Toronto Star wrote in 1985). A couple of English pubs
play a game called nurdling, which has been described as "getting
old pennies down a hole in a bench". Generally speaking, if you're
nurdling you're faffing about doing nothing very constructive.
A nurdle in the plastics business, on the other hand, is properly a
pre-production pellet, the basic feedstuff that plastic products
are made from. When plastics biodegrade in the oceans they turn
back into particles that have been given the same name.
In the court case sense, "nurdle" is the term in the US for the
"correct" amount of toothpaste one should put on one's toothbrush,
a squeeze of the tube that exactly covers the whole length of the
bristles. The news report in which I found it said, "The complaint
seeks a declaration that Colgate's 'Triple Action' phrase and three
stripe nurdle are not confusingly similar to Glaxo's 'Triple
Protection' phrase and nurdle design in other colours." Let us hope
that this dispute is cleared up soon, for the sake of our communal
peace of mind. I'm told that we must give credit, or blame, to the
American Dental Association for its work in the 1990s to popularise
"nurdle" in this sense.
It has been claimed that "nurdle" was coined by the writers of the
US TV show Rowan & Martin's Laugh-In, with "farkel", "bippy" and
others. The true origin, as any Brit of mature years can tell you,
was in the crazy mind of Michael Bentine, one of the original Goons
and the chief perpetrator of a BBC television show between 1960-64
called It's a Square World. He invented a spoof pub game, drats,
supposedly played by Somerset yokels. It was dangerous, with the
main risk being that of nurdling, an unspecified but catastrophic
error ("Drat me! - He's Nurdled!!"). The word entered the American
lexicon in 1967 when reports appeared in various US media about a
mad pub group in Totten, near Southampton, that actually played the
game, under the title of the Nurdling Championships.
Truly, it's a word for all seasons and occasions.
http://www.worldwidewords.org/nl/brck.htm