Oh, yes - the $810,000 is clearly the top end of the sample; it's an indication of potential, rather than of central tendency.
There's a suggestion that sales spike in relation to the particular material being covered in his shows, and the way that material is covered - the more shouty, frenzied and outrageous in nature, the more sales. Figures for financial damages settlements are notoriously difficult to set, and often apparently arbitrary in nature, but it kind of makes sense to me that if each social media interaction reflects a potential point of revenue, and that those points increase in response to the material at the heart of the case, then this might be a place to start. It also helps ameliorate the fact that Jones will, and does, actively wring every ounce of publicity he can out of these court cases to fire up his base - you can't prevent that, but you can turn it around on him, by making every extra hit the base unit for punishment. Yes, he's getting the oxygen of publicity - but this puts a drop of cyanide in each breath.
As
@Sharon Hill has already stated. He's not going to pay the amounts being spoken about just now, but he will effectively being paying something out of every dollar he earns for the rest of his life. Think of it as an Asshole Tax.
