If they pay for the blue check and are a prominent account, they will still have significant attention paid. It seems to be a hub of political-based chatter. Not all platforms are like that. Political chatter is not what I'd like to see, but I can understand why it's popular. The clientele at X continues to degrade, so I'm not sure speaking to that crowd is very useful - they talk and argue but don't listen and understand. Also, I still see a lot of tweets used as a basis for news stories (which is disappointing and pretty lazy) so people are still seeing content even if they don't have an account there. The problem is that bad information gets amplified on such platforms, especially considering the issues with content moderation on that site. To roll this back to the topic, during COVID, social media was lousy with bad information that was amplified. And we are seeing it happen with every subsequent hot button topic since. Dangerous stuff.