This is a ridiculous publicity stunt, and she doesn't even do it well. Stumbling speech, poorly thought out, and she loses the impact of her appearance very quickly.
If someone had proposed public funding for their diesel fitting business, I doubt they would have worn greasy overalls to the meeting.
I am surprised she was even allowed to wear such a complete face covering when addressing the formal meeting.
What this has achieved is putting her business in the public eye, piquing the interest of potential clients, and conferring an increased degree of respectability on what she does.
Some UK readers of a certain age may be reminded of...
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