Something else I thought of: ghosts probably not only evolve as a phenomenon, but individual ghosts evolve too.
An example I mentioned on another thread: "Lindholme Willie", who seems to have originally had his roots in a 17th and 1
8th century legend of a hermit, William of Lindholme, who lived on an 'island' in the middle of Hatfield Waste and about whom "
romantic and incredible tales" were still current locally in the early 19th century (and who might be identified with an actual hermit mentioned in a will of 1407).
But by the 1950s, following the construction of an RAF airfield in the area, the name - and ghost? - had become conflated with a story of a Polish WWII airman whose aircraft had crashed into the marshes, and who staggered back to the airfield before expiring. What's more the story has continued to accrue new elements as the years go on: for example following the discovery of the remains of a Polish airman on Hatfield Moor in 1987, this has been incorporated into the tale by having the ghost sightings apparently cease after 1987. So here's one ghost that has evolved out of all recognition.
I think this is related to the kind of commemorative function ghost stories have for a community. At Lindholme they perpetuated the memory of a 15th century hermit for many hundreds of years (at a time when he was no doubt the most interesting thing to have happened in the area) but later they served to keep alive the presence of a group of foreign servicemen - 'outsiders' who nevertheless sacrificed everything in defending Britain during a stressful time.
I've actually seen this process of evolution first hand with a ghost story local to the area I grew up in - this was,
in 20th century oral versions of the story, associated with a 19th century suicide, but in the 19th century exactly the same story, and ghost, was recorded associated with the suicide of a (named) 18th century person. So clearly the community kept the idea of a 'ghost' going for all that time, but happily changed the timescale and other details.