Stormkhan
Disturbingly familiar
- Joined
- May 28, 2003
- Messages
- 8,718
Sure.Don't all advertisers pay for their advertising?
However, there are levels of advertising.
With small firms, they're sold, say, a 10,000 person reach for 'only' £200. Of course, they're interested in persuading you to spend as much as you can on a regular basis. This is why FB, for example, constantly bombards businesses and groups with "this is what your advert would look like if you spend ..." or the "This post reached 200 people today. If you spend ££££ then, this would treble!"
In the much larger corporate sector, the cost depends on the number of ads ran per time period (I dunno - per hour, day or week), what coverage - national, international, specific countries - and even so-called targeted adverts.
This latter is the biggest con, since we've all experienced pointless or irellevent adverts. F'r instance, you buy a sofa online. You then get adverts for sofas. The ad sales team 'sell' to the advertiser that their sofa adverts will be 'targeted' towards those who are looking to buy. So the bots look for those who are looking for sofas - it's completely oblivious of those who have already made a purchase.
All in all, you see regular Temu on FB*, You Tube and others because they've paid huge amounts to 'squeeze out' smaller advertisers.
* I find this egregious, since so many folks post and comment on Temu or Wish adverts to laugh at, but they are actually giving these parasites free advertising.